Phars Films, the parent company of Eldorado Cinema in Abu Dhabi and Concorde Cinema in Sharjah has introduced new food and beverage offerings in their South Indian cinema chain. These new offerings are centered around 3 categories, namely, chocolate and sweets, snack foods, and hot beverages.

Pritesh Depala, Partner in Phars Film Digital, is spearheading the implementation and stated, “We are working hard to bring the concession offerings up to a world class standard. We are currently in a product testing phase at Concorde Cinema in Sharjah and will be rolling out to other cinemas soon.”